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There are 179 companies in the field of Advertising Platforms on spotfolio that produce or deliver products, that utilize or research technologies or that are otherwise engaged in topics such as Programmatic, Advertisers, Ad, Advertising, DSPs, Publishers, Targeting, Campaign .

Start-ups (35)

Early-stage companies (66)

Established companies (71)

The majority of these companies is located in the following countries.

United States (88)

United Kingdom (14)

Canada (11)

India (7)

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MobileAds

early-stage

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publisher’s websites and mobile apps based on impressions. The new generation DSPs these days do not only connect to ad exchanges and ad networks as in the ...

publisher’s websites and mobile apps based on impressions. The new generation DSPs these days do not only connect to ad exchanges and ad networks as in the ...

"@type": "Question", "name": "What’s the Difference Between Ad Networks & DSPs?", "acceptedAnswer": { "@type": "Answer", "text":"Ad networks allow advertisers ...

advertisers. However, not all ad networks support Real-Time Bidding (RTB). DSPs are unique as they offer the same capabilities as what ad networks used to ...

with an addition to a suite of audience targeting options. The advantage of DSPs over ad networks is that they provide advertisers with the ability to do ...

advertisers were not able to buy enough ad inventories for specific ad campaigns. DSPs were made to make the buying and selling of ads inventories cheaper and more

display video, mobile, and search ads. DSPs provide buyers with real-time bidding across various sources of inventory. DSPs are designed for buyers, so they ...

they can choose from. Before DSPs, selling and buying ads was handled by salespersons, which made it ineffective and costly. DSPs made the process easier and ...

the human resource required because the process doesn’t need negotiation. DSPs allows marketers to buy impressions form various publishers, based on their

Kiosked Kiosked Ltd

established

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of technology that facilitates programmatic media buying. In other words, DSPs help advertisers and agencies buy ad inventory in an automated way. Ad inventory ...

mobile ads in apps, or in-stream video ads, just to name a few examples. DSPs connect advertisers to big data, making it possible to buy inventory based ...

the same thing and it kind of is, but SSPs are basically the opposite of DSPs. DSPs are used to support the buying process and SSPs to support the selling ...

selling process. Both hold a similar technology but the core interest differs, DSPs aim to keep inventory prices down in order to purchase ad space at the best ...

SSPs try their best to sell inventory for the highest price possible. Both DSPs and SSPs are connected and integrated into several ad exchanges and work ...

buying and selling advertising space. Consider this the big market where DSPs and SSPs gather to buy and sell at a shared marketplace. For a DSP to work

PulsePoint PulsePoint, Inc.

early-stage

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their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract ...

SSP will front inventory spend before it has money in hand from the buyer. DSPs shoulder this burden directly because they constantly owe money to inventory ...

brands delayed vendor payments to help balance quarterly earnings reports. DSPs, flush with venture capital backing and with no leverage to demand faster ...

back for legitimate campaigns can spoil a strong client relationship. When DSPs refuse payments on campaigns, it’s usually over alleged bot traffic, viewability ...

any significant payments from publishers because of its strict policy with DSPs, he said. More aggressive SSP oversight and credit checks can also minimize ...

itself from future bankruptcies, Goel said, like by requiring prepayment when DSPs exceed a certain buying limit. SSPs and publishers will have to make a strong

iPromote

established

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traditional I.O. or Insertion Order. I recall this as I had many negotiations with DSPs who would gather up demand from big budget accounts, and leverage these large ...

technology these DSPs built weren't designed for the smaller budget advertiser. SMBs weren't even on their radar at the time. Many DSPs had teams of people ...

and in total drive 45% of the US GDP. Small business is a big deal, but the DSPs couldn't afford to help them. They don't have the correct technology or business ...

few big accounts, it was from thousands of local accounts. So while other DSPs were built for the big guys, iPromote was built for the other 98%. With proprietary

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publishers through tag, S2S and SDK integration. Set ad space floors, Sell to DSPs, Smart eCPM, Retargeting, Custom lists, Conversion Tracking, Reporting, Accounting ...

Publisher Functions plus Expose %age of traffic to DSPs, Configure DSPs, Create Traffic Funnels for DSPs, PMP, DSP Report (Error Rate, Win Rate), Sync Audiences ...

Pixel Based) Ar·bi·tra·geur RTB Arbitrate involves trading SSP traffic with DSPs. Companies that engage in this model can leverage our Arbitrage plugin. Injecting

available to arbitrage SSP traffic with DSPs. Demand Side Process demand from brands, agencies, networks and DSPs. Self care access for brands and agencies

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