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There are 38 companies in the field of Ad Server on spotfolio that produce or deliver products, that utilize or research technologies or that are otherwise engaged in topics such as Advertisers, Ads, Publishers, Ad-Server, Advertising, Digital-Advertising, Programmatic, IAB, Marketers .

Start-ups (6)

Early-stage companies (11)

Established companies (19)

The majority of these companies is located in the following countries.

United States (14)

India (7)

Germany (2)

Israel (2)

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Mobiloud

early-stage

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which will launch later in the year. The most important and worrisome for marketers and publishers is the AppTrackingTransparency framework. Let’s have a ...

industry. What is IDFA? Apple created the IDFA years ago so that mobile marketers could attribute ad spend. The IDFA allows publishers and advertisers to ...

but will not be able to connect specific events with specific devices. Marketers will be able to get data about which publisher drove which install, and ...

for post-install tracking. As noted in this blog post by Gadi Eliashiv, marketers used to get all the data they needed from mobile measurement partners (MMPs) ...

That is no longer the case though. > “All of this means major change for marketers. Whereas previously MMPs collected all the data they needed, now iOS advertisers ...

and with countless billions at stake, ad tech providers are sure to help marketers and publishers to adapt to the new reality (and make a killing in the process)

PubWise PubWise, LLLP

start-up

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Publishers are certainly no exception. For years, publishers and digital marketers have built their programmatic ad strategy relying on technology with little ...

It's no wonder header bidding has gained popularity among publishers and marketers. PubWise hosted a live, interactive webinar, “Header Bidding: a 2020 Outlook” ...

Safeframe All of these trends support the position of the publishers and marketers maintaining control and having more visibility into their programmatic

iPromote

established

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to unlocking this massive market is technology. These digital savvy SMB marketers have used search for years and generate over 40% of Google’s total revenue ...

revenue. Paid search, while effective, is crowded with ‘like’ marketers and reaching its limits. Additionally, Users have matured, now spending only about

ResponsiveAds ResponsiveAds, Inc.

early-stage

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ads as we know them Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible. Earlier ...

browsing in private mode. But the week is ending on an even worse note for marketers after Google announced that it is expanding the number of places where ...

those websites delivered to them going forward. A valuable reminder for marketers It remains to be seen how many Google users will actually take advantage ...

availability and use of anti-tracking functionality, is a wake-up call for marketers. Many of them use remarketing quite extensively, and for good reason: implemented ...

there are still ways that marketers will be able to remarket. For example, numerous companies offer tools that allow marketers to send automated emails ...

times. And so on and so forth. Obviously, email-based tools require that marketers have users’ email addresses and be able to tie website or app activity

improve yields and sell-through across digital properties, and to enable marketers to efficiently and effectively deliver their message across mediums through

Flashtalking

established

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reimagination. The fragmentation of the video landscape is multidimensional. Marketers are trying to get their message out through myriad devices, from hand-held ...

rates, and file resolutions. This has made video a complex challenge for marketers, one with a sense of urgency. On the one hand, video provides the best ...

offering attractive new opportunities for marketers at all stages of the sales funnel. But most marketers struggle to take advantage of video because ...

enough to simply repurpose television creative across different channels; marketers need to personalize and tailor creative based on a true understanding of ...

consumer landscape transforms around them. Streamline the Process How can marketers contend with this change and complexity? Technology is a key part of establishing ...

progress, and help is on the way. The real secret sauce comes in how well marketers are able to leverage what the technology can offer while they test and

Partners Careers Contact Us Login Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics The challenge of Tokyo 2021 is ...

2020 Tokyo Olympics were destined to be a landmark event for Asia Pacific marketers. The 2021 Tokyo Olympics are even higher stakes. The Olympics remain an ...

The Olympics are the quintessential global media event, and for many marketers, this means activating campaigns in multiple international markets at once ...

geographical signals - a daunting task even under normal circumstances. Marketers based in APAC, an irreducibly diverse region home to half the world’s population ...

racism, sexism, ableism, and all other forms of inequality and injustice. Marketers must account for the variability of a changing world and also participate ...

creative is not compelling. Crossing borders and overcoming barriers APAC marketers have managed this complexity by building on timeless and universal themes

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