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There are 18 companies in the field of Ad Server on spotfolio that produce or deliver products, that utilize or research technologies or that are otherwise engaged in topics such as Header-Bidding, Publishers, Ad, Ad-Server, Bidding, Advertisers, Programmatic, RTB .

Start-ups (4)

Early-stage companies (6)

Established companies (8)

The majority of these companies is located in the following countries.

United States (8)

India (4)

France (1)

Germany (1)

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Adzerk

established

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Header Bidding 2020 Tracker The HBIX looks at the Top 10K US sites and is updated quarterly. Read more about our methodology. Updated Q4 2020. Header ...

the data to see what percent of publishers (sites that show ads) use header bidding. What codebase do client-side wrappers use? A majority of all client-side ...

do header bidding? This looks at the Top 10K US Sites. A site is considered to do header bidding if it makes a call to one or more header bidding partners ...

partners upon page load. What % of US publishers do header bidding? This looks at the sites in the Top 10K that show ads. What adapters are header bidders ...

bidders using? (Top 10) This looks just at sites doing header bidding and shows what % of those sites are pinging each vendor. What third-party wrappers

PubWise PubWise, LLLP

start-up

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Get Wise on Header Bidding with PubWise.io Updated: 7 days ago So, you want to know about header bidding. Well, here’s a handy header bidding guide. Programmatic ...

Programmatic advertising and header bidding is complicated, and a lot of the content out there about it is complicated, too. There are a ton of resources ...

a new concept or idea. In our header bidding guide, you’ll learn about the past, present and future of header bidding technology and how it can increase ...

advertising glossary to help you with unfamiliar terms. We hope our header bidding guide is a useful resource for you and your team. If it isn’t, we’ll ...

Evolution of Programmatic Advertising To properly understand where header bidding is now, it’s important to review how the industry used to operate. ...

never get their chance on the tire swing. Their shortcut? Header Bidding. Header Bidding: Flattening Waterfalls and Stomping on Daisy Chains Rival exchanges

hyperautomation Search - Stephen Johnston - Apr 27, 2017 - 3 min read Header Bidding: A New Frontier in Programmatic Advertising The programmatic advertising ...

last year or so is header bidding. Through allowing demand sources to take a first look at impressions simultaneously, header bidding gives publishers the ...

their fill rate. When compared to the traditional waterfall auction, header bidding allows publishers to double their ad revenue as buyers who previously ...

software/web development to launch PubWise, a SaaS application that makes header bidding setup, management and reporting easier than ever. We know the areas ...

when it comes to header bidding, so we’ve focused our efforts on providing publishers with the tools they really need. Header Bidding Implementation Though ...

Though the end results are favorable, header bidding implementation is complicated and time consuming. In order to be most effective, more than 2,000 line

Underdog Media

established

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UDM Menu - Blog Home AdZerk Releases Header Bidding Industry Index (HBIX) Ranks UDM as an Industry Leader - October 2018 Posted by AdZerk October 2018 ...

conjunction with publishers using header bidding, AdZerk has created The Header Bidding Industry Index (HBIX), which tracks header bidding adoption - as well as what ...

With the fast paced development of header bidding, publishers have been bombarded with a variety of header bidding vendors, demand solutions, and ways ...

their sites. With over 60 bidder adapters available for prebid.js alone, header bidding has become one of the fastest growing solutions in digital media. Finding ...

Finding 76% of Alexa’s Top 1000 sites having adopted header bidding, prebid.js is one of the fastest growing code types with 60% of wrappers follow this ...

included in their Top 30 Demand Partners ranking, alongside today’s top header bidding providers. Originally published by Adzerk Read the whole report here:

Adapter All Things Prebid Underdog Media uses prebid.js to build a custom header bidding solution for faster and higher yield. With the Underdog Media Custom ...

ability to deep-dive into data via UDM custom analytics. UDM's custom header bidding solution is built on our own technology, holding a true open auction ...

premium demand that we pass via EDGE by UDM. By implementing this custom header bidding solution, we create a level playing field for our various network and ...

internet’s most popular 1,000 sites that sell programmatic ads, 79.2% used header bidding in March 2019, according to ad serving company Adzerk." US advertisers ...

it's logical that publishers want to capitalize on that spending with header bidding. -eMarketer UDM Custom Adapter

Bidstream Media

start-up

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auctions, more bids, higher CPMs. HEADER BIDDING & RTB ENDPOINT INTEGRATIONS Bidstream Amplitude supports header bidding for desktop and mobile web display

WMG International WMG International, inc

early-stage

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Publishers - Ad Exchange - Adapters - Advertisers - Resources - Header Bidding - Open Bidding - Insights - GDPR - Wiki - About - English - ...

on 08.05.202012.05.2020 Header Bidding growth 2020 At this period, currently, advertising revenue using the new header bidding technology has increased ...

bring the greatest amount of profit, […] Categories - 2020 (11) - Header Bidding (2) - Programmatic (10) - RTB (1) - Social Network (4) - Без категорії

Resources - Header Bidding - Open Bidding - Insights - GDPR - Wiki - About - English - English - Español Login Header Bidding WMG’s Header ...

solutions are aimed at increasing revenue for publishers. Bidding Auction Header bidding is a way for publishers to have a simultaneous auction between all bidders ...

Allocating the tag on the website while the page is loading, all supported Header Bidding SSPs, trading desks and ad exchanges participate in the auction. This ...

Adjustment Transparent Ecosystem Time-Out Set Up In Header Bidding We Trust Header Bidding is the most common resource used by the top 1,000 websites ...

the U.S. market. Header Bidding usage is continuously increasing around the world. 0% Use Header Bidding Let's Rock Header Bidding How does it work ...

campaigns and optimizing profit for sites. - Media Buying services - Header Bidding Solution - Prebid Analytics Module - inApp Monetization - OpenRTB Integration

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